The MICE industry is making a strong comeback after being put on hold due to COVID-19. With the resumption of large-scale events, the industry is attracting the attention of airlines, travel agencies, hotels, and catering companies. The industry, which stands for meetings, incentives, conventions, events, exhibitions, and exhibitions, is considered a high-value industry that has a ripple effect on job creation, accommodation, transportation, and communication. In this article, we will explore how the MICE industry is expanding and the growing trend of flying chartered planes and inviting hotel chefs to make events more attractive and appealing.
Table of Contents
The MICE Industry: A High-Value Industry
The Impact of COVID-19 on the MICE Industry
The Resurgence of the MICE Industry
Amway Korea’s Leadership Seminar
Hy Competition for Fresh Managers
The Asian Development Bank (ADB) General Assembly
Food and Beverage (F&B) in the MICE Industry
Lowered Regulatory Threshold for the MICE Industry
Expansion of Seoul’s MICE Infrastructure
Hybrid MICE Industry: Combining Online and Offline Events
The Benefits of Flying Chartered Planes
Inviting Hotel Chefs to Enhance the Event Experience
Cost-Effective and Time-Efficient Option
Conclusion
FAQs
The MICE Industry: A High-Value Industry
The MICE industry has been identified as a high-value industry because of its significant contribution to job creation, accommodation, transportation, and communication. The industry encompasses meetings, incentives, conventions, events, exhibitions, and exhibitions. According to industry experts, the MICE industry is expected to play a crucial role in the post-COVID-19 era, as businesses and organizations aim to reconnect and rebuild relationships.
The Impact of COVID-19 on the MICE Industry
The COVID-19 pandemic had a significant impact on the MICE industry. With the ban on collective events, the MICE-related market was virtually dormant. Airlines, hotels, travel agencies, and catering companies had to put their services on hold, and the industry suffered a significant blow. However, with the gradual resumption of large-scale events, the MICE industry is making a strong comeback.
The Resurgence of the MICE Industry
The MICE industry is seeing a significant resurgence with the resumption of large-scale events. Many businesses and organizations are eager to reconnect and rebuild relationships that were put on hold during the pandemic. The Asian Development Bank (ADB) General Assembly, which will be held in May in Songdo, Incheon, is expected to be the starting point for the revival of the domestic MICE market.
Amway Korea’s Leadership Seminar
Amway Korea recently resumed its “leadership seminar” after it was temporarily suspended in 2020 due to COVID-19. The leadership seminar is a kind of reward vacation that invites business partners overseas who have achieved high sales performance every year since 1992. More than 4,000 people participated in the leadership seminar held in Chiang Mai, Thailand, for a month from the end of January this year. Domestic airlines, travel agencies, and catering companies participated in the event, and Amway Korea invested billions of won to float about 20 national chartered planes and invite about 10 chefs from large domestic hotels to provide catering services. Local programs, including tours, were also operated by domestic travel agencies.